LinkedIn is one of those platforms I kept expecting to die, but it still somehow remains an essential feature of capitalism and the job market. And lately, it’s also been a surprising source of organic traffic for me: I’ve been getting thousands and thousands of impressions each week on my LinkedIn posts, and I’ve been able to help my clients go from 0-70,000 impressions within a week of me ghostwriting posts for them.

Sound crazy? Maybe in the past, but now LinkedIn is ready to rock as the premier platform for thought leaders, entrepreneurs, and other professionals with ideas to share. Did I just write that sentence? Yes, I’m as surprised as you are, and no — I have not been body swapped by some alien acting as a double agent for the LinkedIn overlords. (At least, not yet.)

Here are 3 tips for how to hire a LinkedIn ghostwriter like myself to grow your LinkedIn following by delegating instead of spending your precious time learning the platform.

Tip #1: Understand What Your Goals are for Building an Audience on LinkedIn

I work with all sorts of founders, solopreneurs, and job seekers who want to grow their LinkedIn presence for a number of different reasons:

• Founders use LinkedIn to acquire customers

• Solopreneurs sell their services or products on LinkedIn

• Content creators use LinkedIn as another content channel

• Job seekers looking to move into a better position or different industry use LinkedIn posts to attract recruiters and employers

No matter what brings you to LinkedIn, you have to get clear on what your goals are before you hire a ghostwriter or copywriter to handle your content for you.

When I first start working with a client, I love to get granular with who their ideal audience is and what kind of conversions they’re looking for. From there, I do personal branding exercises with my client to understand how they want to come across, which brings us to our next tip:

Tip #2: Differentiate Your Content With a Strong Personal Brand

When I work with clients on defining their “personal brand” I’m trying to get to the heart of these big-picture questions:

Who do you want to be seen as online, and what do you want people to remember about you? How can they engage with you? Through buying products, hiring you, or being a part of your community?

Personal branding is just a shortcut for people’s brains. For example, when people see my username “sutoscience” I want them to see the cute pun, remember I’m good with words, and that they can come to my blog for some hot posts like this one or hire me for some sweet, sweet wordplay in many shapes and sizes.

I also use a similar color scheme across many of my digital assets. I love organic neutrals, pops of green and blue and other earthy tones, and love to incorporate plants and water in the iconography I use across many parts of my website.

Your personal brand should also dictate all of your content creation. What do you post to platforms like LinkedIn? How do you talk to your audience? How often do you protest that you’ve definitely not been kidnapped by a UFO and had your brain eaten by some parasites with a penchant for helping jobseekers grow their network?

Just another day in the life of executing your personal brand, babyyyyy.

Tip #3: Combine Consistency with Strategy

Listen, you can spam your audience with posts 6x per day, but if you’re not providing any value or learning from what your analytics tell you, you’re toast. And not the good kind (sourdough or bust!)

You have to post consistently if you want to grow on any platform.

But if you ignore strategy, you’ll be wasting a ton of time and energy, and won’t see the results you’re looking for.

Here are the top 3 mistakes I see people make on LinkedIn:

1. Not taking advantage of different types of posts. LinkedIn wants you to utilize photo posts, carousels, and text-only posts. Platforms reward those who use many of their features, so don’t be shy: find the best format for each post and keep it varied to also retain the attention of your audience.

2. Not providing value with their posts. Always ask yourself: why does my audience care? If you can’t answer that question, trash the post and find something else. Your goal should be to educate, entertain, or inspire your audience — or do all three.

3. Not differentiating your unique style, voice, and niche. If your content feels too cookie-cutter, people will scroll. You need your posts to stand out in the home feed every single time you post, so get specific on how you talk to your audience as well as what you’re sharing.

Consistency and strategy make up the peanut butter and banana sandwich of social media. Together, they’re delicious: with just one ingredient, it’s kinda sad.

Hire a LinkedIn Ghostwriter for Your Profile and Content

Great leaders and creatives learn how to delegate. Do you think Michaelangelo painted the Sistine Chapel all by himself? Hell no! He had a small army of apprentices and assistants that he oversaw. Masterpieces are often the result of a team effort, and I’d love to be a part of yours.

Here are some of the results I’ve gotten for my ghostwriting clients:

⚡️ I help my clients build their personal brand and grow their community through done-for-you ghostwritten content for LinkedIn, Twitter, and Substack. There are so many opportunities that await you: the world just needs to get to know you and your ideas! I help by writing high-end content in your voice so you can see extraordinary things happen. 

⚡️️My clients have seen huge jumps in their community, going from 0 to over 70,000 impressions within 5 days of their new ghostwritten content being published on platforms like LinkedIn, Substack, and Twitter. 

⚡️My average open rate for newsletters lands between 51-64% — whereas most newsletters only see an average 21% open rate (!!!)

Want to work with me? Send that flying saucer an SOS message or check out my work with me page for more. Shoot me a message when you’re ready to grow your influence on the dark horse of social media platforms!

Happy posting!

-Amy

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